While it is fun to watch the 800 lb Gorilla squash every one, Amazon has to face competition at some point.

Even just for the sake of something to write about! While AWS is fundamentally amazing, it’s now quite a well established and therefore boring facet of the market. It’s far more interesting to explore who might rise to give them serious threat, and how.

My bet is on Google, who else. They’re eating the whole world so why not Cloud hosting, and who does large-scale data centres better? These guys are the ‘Titans of Cloud’, they’re fighting it out on a playing field far above any one else and once they go at it, this will be like a boxing match between Zeus and Odin!

One key point I’ve highlighted to folks about Google IaaS is that in contrast to its other products, like …