Everyone has stayed in a standard hotel room – they all have similar qualities, with similar prices and amenities. You can expect a good night’s sleep, HBO movies on the TV, and a free muffin in the morning. While I may be taking a few liberties with this analogy, I’d argue – the cloud is equivalent to the standard hotel room.
There’s nothing wrong with plain, run-of-the-mill accommodations, but you’d be amazed to find Tim Cook shacking up at the Holiday Inn, and he definitely wouldn’t sign a contract requiring him to stay every time he lands in New York.