Leverage your existing channels, and identify new ones to increase revenue…
In a recent Gartner report, Lisa Arthur of Forbes predicted that in five years the CMO will surpass the CIO in purchase authority for IT. As the SaaS business model continues to erode the authority of IT in the decision process of acquiring software and apps, opportunities to transform the channel are emerging all around us – platforms that have never been considered part of the traditional channel are being opportunistically recognized in developing new revenue streams and providing routes to market.