New developments in cloud technologies have revolutionized the way organizations interact with their customers. Today it is all about consumer experience, consumer insights, consumer behavior, consumer journey. With rich media, the very focus of digital marketing and commerce has shifted from product-centric to consumer centric.
Cloud computing has enabled the global access for consumers across the world – for the right person, at the right time, and the right content. The side effect of this is consumers are more empowered and therefore have much higher expectations. And the omni-channel nature of basic consumer interaction leads to very high demands on the ability to consume, analyze, and repurpose data to deliver a much more personalized consumer experience. Without the advancement in Big Data technologies, this would quickly become an infeasible and unmanageable situation.