Everyone is talking about Big Data, and you’ve implemented it to bring a competitive advantage to your company, but now what? The truth is much of that data has some sort of time and geospatial location aspect to it. Whether it be the timestamps of a temperature sensor reading or the locations of users hitting your site with their mobile phones, you have geotemporal elements in your data. You can easily calculate the average temperature from yesterday or how many people connected from a state, but there is so much more valuable information locked inside that data if you just ask the right questions.