The API Economy is here. Enterprises are making business applications available through APIs to drive business growth and expose new opportunities. The business landscape is being reshaped as dramatically as it was during the rush to create an Internet presence with a web site in the late 90s. APIs are becoming the primary way that businesses interact with their customers, reach new markets, and provide the global app development community with the tools to deliver innovative new business capabilities to customers.
In his session at the 11th International Cloud Expo, Corey Scobie, VP of Technology of SOA Software, will show how businesses are harnessing the power of APIs to reach new customers and markets. He will walk the audience through the growth and evolution of the API, why effective API management us important, how the game changes when companies expose business applications to the outside world.