We all know that Big Data is only useful if it is tailored to individuals within companies. In the past, a lot has been made of real-time data delivery – the concept of delivering important information quickly when it’s most needed by the right people. Now a handful of new solutions deliver data that is not only timely, but also contextually insightful for sales & marketing.
In his session at the 13th International Cloud Expo®, Howard Brown, Founder & CEO of RingDNA, will look at how and why context will play a critical role in the future of sales & marketing.