Somebody oughta buy Facebook one of these.
SOASTA, a big cheese in cloud and mobile testing, has come out with mPulse.
It’s supposed to be the first and only Real User Measurement (RUM) data analysis solution to deliver real-time information based on actual mobile user behavior. Naturally it’s cloud-ified and the analytics are patented.
The company has also made its very first acquisition, picking up LogNormal, which, as you might suspect, does real user measurement and monitoring for mobile and web applications.
Anyway, the company says existing tools collect data about the past, not the present, and hence fail to capture the real mobile users’ experience. mPulse, on the other hand, “instantly delivers actionable intelligence to operations and marketing professionals.”