After years of supplying infrastructure one way or another, Rackspace is going to go after the nub of all computing: the application.
The move will give it a new way to sell.
It’s starting by extending critical services to Adobe CQ web content management customers on the so-called “open cloud” using a new version of the key software that works on hybrid and dedicated clouds.
It’s no idle pick. Rackspace’s largest order ever was recently for CQ, the foundation of Adobe’s Web Experience Management (WEM) solution, according to VP of Global Enterprise Solutions Robert Fuller, the head of the responsible unit Rackspace set up at the beginning of the year. Fuller says there’s more customer demand behind that plum contract and Adobe is a “willing partner.”