Cloud computing isn’t just re-inventing technology, it will also drive evolution of the business practices that the technology is used for.
For example CRM: Customer Relationship Management.
This is a science that started as simple contact management apps, like ACT!, through Goldmine then of course Salesforce.com.
After their ASP (Application Service Provider) phase of the Cloud evolution we’ve since had the social media explosion and so the principle category to add is “social media CRM”. After that came Cloud and so we’re now at a phase best described as Cloud 2.0.
This is most powerfully demonstrated by the public sector, where CRM is about ‘citizen engagement’ and where the core expression of the model can be referenced through ‘CORE’ design, standing for Community Oriented Re-Engineering.
In short this reflects the simple point that online is about communities, and how you re-engineer your business processes to harness this principle is the fundamental nature of this CORE design and therefore how it can be used to implement a Cloud 2.0 strategy.