Active Network, Inc., a provider of cloud-based activity and participant management solutions, today launched Meeting Locator – an intelligent, easy-to-use tool that helps meeting planners and travel managers make well-researched and informed decisions when choosing destinations for any business event. Now available as part of the company’s StarCite strategic meetings management (SMM) platform, Meeting Locator quickly delivers advice based on global data from the industry’s leading travel and meeting spend platforms.
Active Network has partnered with business travel management leader Carson Wagonlit Travel (CWT) to eliminate the tedious and expensive guesswork from the meeting planning process. Instead of spending hours researching airfare, destinations, hotel room rates and more, meeting planners simply enter the dates of their meeting and the attendees’ departure cities into the Meeting Locator tool. Meeting Locator is integrated within the StarCite Spend Management software and employs information from CWT’s vast travel database to find cost-effective and environmentally friendly destinations, along with their associated costs.
“Traditional approaches to determining meeting locations are inefficient and laborious,” said JR Sherman, SVP of Business Solutions at Active Network. “With increasing scrutiny on spend management and compliance with travel policy requirements, it’s paramount that corporate meeting planners have the best technology at their fingertips. Meeting Locator gives them the robust, integrated, intelligence they need to help make sound business decisions backed by global data from the industry’s leading travel and meeting spend platforms.”
Meeting Locator optimizes its recommendations based on hundreds of thousands of variables, including historical airfare and room rates, carbon emissions and the cost and availability of telepresence for those unable to attend in-person. The powerful tool can easily identify meeting destinations that meet corporate goals for budget or environmental compliance. By leveraging global travel and lodging data, and support for more than 100 currencies, it can help meeting planners organize events anywhere in the world. Furthermore, Meeting Locator is conveniently integrated within the StarCite Spend Management workflow and approval process to help accelerate decision-making.
According to Christopher Dwyer, senior research analyst of Aberdeen Research, “Nine percent of the average organization’s total budget is spent on corporate meetings and events. With this figure expected to increase by nearly 20 percent over the next two years (and with more and more organizations perceiving this function as having strategic value), companies across the globe must enhance their existing meetings management programs with next-generation strategies, approaches and solutions.”
Meeting Locator is available immediately to existing worldwide customers using the StarCite SMM platform. StarCite customers can contact their global account manager to get started with the Meeting Locator tool. Prospective customers can contact Joshua.Templeton@activenetwork.com to discuss their overall corporate event management needs and learn how the StarCite SMM platform and tools can help them save time and money while gaining greater insight and efficiencies. Sherman added, “We believe Meeting Locator offers significant benefits to the corporate events industry and are already planning additional capabilities for release later this year. Early adopters will have an opportunity to help influence and shape our next-generation tool based on their evolving needs.” More information on Meeting Locator can be found here.
Active Network is helping the events industry move beyond a focus on meetings logistics and spend management to one that includes community engagement, which helps enable organizations to build value with their customers and employees. The company’s Business Solutions power customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—with a single technology suite for their entire event management needs. The Business Solutions technology suite includes Conference™ for large flagship conferences, RegOnline™ for attendee management solutions, StarCite® SMM for strategic meetings management and event expense management, and the StarCite Supplier Marketplace to connect events with suppliers. For more information on Active Network Business Solutions please visit www.activeevents.com.
