Category Archives: Mobile network operator

SAP Pilots Service to Unlock Value of Mobile Data

SAP today announced the SAP Consumer Insight 365 mobile service, a pilot initiative of a new cloud-based offering aiming to unlock the value of big data. The service will be powered by the SAP HANA platform and will allow enterprises to gain insight from the analysis of massive amounts of aggregated and anonymized consumer data residing in operator networks in real time. This market intelligence will ultimately allow brands to strengthen relationships with consumers through more targeted and context-specific marketing efforts.

“The rise of the always connected mobile world is creating a new source of data that has the potential to provide deeper insight into consumer behavior,” according to Guy Rolfe , global mobile practice leader at Kantar Mobile. ”The challenge is that this data is on a scale not seen before, therefore any service that can address this will create a new empirical data source that will not only complement existing research methodologies, but will also enable brands to better connect to consumers.”

There are more mobile devices in the world than there are people. The proliferation of mobile devices has significantly changed the way people communicate, live and engage with each other at work and in their personal lives. As more consumers get connected around the world through mobile devices, smartphones and the Internet, all of these interactions create massive amounts of data. The sheer volume and scale of this data has made analysis difficult.

With SAP Consumer Insight 365, data from operator networks will be analyzed through advanced analytics providing population level insight as well as high-definition detail through an intuitive Web portal, without drilling down into user-specific information. All mobile network operator data will be stored discreetly and individually partitioned within a global network of SAP data centers.

 

 

Citrix Acquires Mobile Data, Video Optimization Provider Bytemobile

Image representing Bytemobile as depicted in C...

Citrix today announced it has signed a definitive agreement to acquire privately held Bytemobile, a leading provider of data and video optimization solutions for mobile network operators. This acquisition gives Citrix a key strategic foothold in the core infrastructure of more than 130 mobile operators in 60 countries around the world, significantly extending the company’s market reach, and enhancing the broader Citrix strategy of powering mobile workstyles and cloud services.

With the advent of the Cloud Era, mobile operators are experiencing explosive growth in network traffic, driven by the combination of new consumer devices, rich multimedia content, and high speed 3G, 4G and LTE networks. By joining forces, Citrix and Bytemobile will be able to offer these operators combined solutions that deliver a high quality user experience to mobile subscribers, while helping operators manage the exponential growth of mobile network traffic with the best performance, visibility and efficiency. The acquisition builds on a strategic partnership announced earlier this year that combined the Bytemobile Smart Capacity™ technology with the Citrix NetScaler® line of cloud networking solutions.

This transaction has been approved by the board of directors of each company and is expected to close during the third quarter of 2012. The acquisition is subject to customary closing conditions, including approval under the Hart-Scott-Rodino Antitrust Improvements Act of 1976. The terms of the acquisition were not disclosed. Citrix expects to discuss the acquisition in greater detail when it reports financial results for the second quarter ended June 30, 2012. Upon the close of this acquisition, Bytemobile will form a new Service Provider Platforms team as part of the Citrix Cloud Networking product group.

The acquisition of Bytemobile expands the market reach of Citrix from its existing leadership position with enterprise and cloud provider customers, into the rapidly growing mobile telecommunications space. Bytemobile brings Citrix leading technology, award-winning products, a strong customer base, and 12 years of customer relationships and deployment experience in mobile telecommunications. Bytemobile customers today serve more than 2 billion subscribers and process more than 20 petabytes of data traffic through customer networks daily.

Based near Citrix Silicon Valley headquarters in Santa Clara, Calif., Bytemobile has approximately 300 employees, including product, sales and services teams around the world. In addition to optimizing mobile data and video traffic, Bytemobile solutions enable mobile operators to differentiate data service plans based on a wide variety of factors, including quality of experience and subscriber usage.

“The cloud and mobile revolutions are rapidly converging, and mobile operators are at the heart of this convergence,” said Klaus Oestermann, group vice president and general manager of cloud networking at Citrix. “With the integration of Bytemobile technology, products and intellectual capital, Citrix will be uniquely positioned to be a leader in the global mobile data and video infrastructure market in the LTE era.”

Since announcing their earlier strategic partnership at Mobile World Congress in February 2012, Citrix and Bytemobile have collaborated to deliver the Bytemobile T1100 Traffic Director, which helps operators scale next-generation mobile networks and apps with the application delivery intelligence and performance of the NEBS-compliant Citrix NetScaler platform. With this acquisition, Citrix and Bytemobile will further accelerate the ability to bring mobile operators a wide range of powerful solutions to enable mobile workstyles and power cloud services.

“The integration of Bytemobile will enable us to extend our value proposition to the edge of the network, bringing content closer to the end user,” continued Oestermann. “The benefits to network operators and their subscribers include faster, more efficient, more reliable, and more manageable networks; higher performance resulting in better service and a better user experience; and scalability to process growing volumes of data traffic at a much lower cost.”

Citrix plans to build on Bytemobile as the center of its go-to-market strategy for mobile network operators – retaining and growing its investment in the Bytemobile brand, technology, products, employees and customer relationships. Bytemobile will continue as an independent product group within the Citrix cloud networking group, leveraging clear synergies with adjacent technologies such as Citrix NetScaler.

“We are excited about the significance of this transaction for the industry, our customers, our employees, and our stockholders,” said Chris Koopmans, chief operating officer of Bytemobile. “With the rollout of LTE and other next-generation networks, the mobile data market is poised to grow dramatically in the coming years. The addition of Bytemobile solutions to the Citrix portfolio will accelerate the fulfillment of our vision and investment in the future of the industry.”


Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and Operations

Research and Markets has announced the addition of the “Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and Operations” report to their offering.

Cloud computing has dramatically changed IT operations and enterprise business support functions. It is poised to facilitate substantial impacts in mobile business models and operations.

This research predicts the future of Mobile commerce applications in the cloud. The report evaluates market opportunities and forecasts to 2017 for cloud based operations. The report also analyzes key issues and concerns such as how other industries effect the mobile commerce industry and offers solutions to overcome challenges. The report includes evaluates global market dynamics through analysis of specific regions and countries. This research also analyzes the current and anticipated future market for cloud-based mobile commerce applications through 2017.

Target Audience:

– Mobile network operators

– Wireless service providers of all types

– Wireless/mobile infrastructure providers

– Mobile commerce application providers

– Cloud infrastructure and service providers

Keywords: Mobile Commerce, Cloud Commerce, Mobile Operations in the Cloud, Evolution of Cloud Computing, Mobilizing the Cloud

For more information visit http://www.researchandmarkets.com/research/dwqbq5/mobile_commerce_in