The lengthy gestation period for new products and services from mobile operators could be radically shortened by a new cloud-based service from a team of app software developers, reports Telecoms.com.

Telco software developer Matrixx Software and cloud apps vendor Vlocity have jointly launched Go Digital, in a bid to simplify the provision of video and music streaming, roaming passes and lifestyle applications for comms and digital service providers. Go Digital is based on the Salesforce platform and combines Vlocity’s cloud apps with Matrixx’s digital commerce platform. Vlocity claims it is Salesforce’s preferred ISV partner for the comms industry.

With comms service providers (CSPs) hamstrung by their clunky legacy platforms, many struggle to execute on their digital agendas, the partners behind Go Digital claim. The new service allows clients to define their own experience, giving them the option to try, buy and manage digital services. Clients can choose from video and music streaming services, track their usage in real-time, make one-click purchases, share selected balances with friends, add roaming passes on-the-fly and consume services in manageable chunks. Go Digital’s founder say they’ve also cracked another problem that has dogged the CSPs, by creating a consistent service experience, regardless of the device or network they use.

Go Digital gives each client a virtual control centre to manage their digital services and it promises service providers a one-click customer experience with multiple payment options for additional mobile services. The solution is immediately available and reference customer include Swisscom, Telstra and Sky Italia.

“Go Digital creates a significant new revenue opportunity that can be rapidly deployed in any carrier or service provider, of any size, anywhere in the world. The possibilities are endless,” said Vlocity founder David Schmaier. Matrixx and Vlocity will showcase Go Digital at February’s Mobile World Congress in Barcelona.