Insightly, a provider of customer relationship management (CRM) software for small businesses, today announced it has completed a $3 million financing round led by Emergence Capital Partners. Insightly, which is ranked as the number one customer management application in the Google Apps marketplace, is using this financing to expand its service outside of the Google Apps platform and make it available to all small businesses starting today.

“Small businesses around the world want CRM software that is easy to use, doesn’t require hours of training, and fits their budget. Insightly’s simple user interface and freemium pricing model meets their needs perfectly,” said Anthony Smith, CEO of Insightly. “We’ve seen massive growth in the past two years by meeting this demand, and Emergence’s investment will allow us to further accelerate this growth and continue to enhance our users’ experience.”

Insightly’s intuitive cloud-based CRM software meets the needs of small businesses and allows users to easily keep track of customer interactions and manage leads, proposals, opportunities, projects and files from any device, at any time. Insightly can be accessed via a web browser from any PC, laptop, smartphone or tablet to keep business moving forward, both in office and on-the-go