Video Guidance, a video conferencing company, has formed a partnership with Single Path, LLC, a Chicago-based provider of technology solutions and managed IT offerings to Illinois- and California-based businesses. The strategic partnership will help Video Guidance grow by increasing its sales presence in its current markets and expanding its geographic reach across Illinois and California.

Strategic partners help Video Guidance – through its cloud-based services — create a more visually collaborative workspace for its customers. In the last decade, Internet, mobile and broadband technologies have redefined our way of life, and visual communication tools have become critical to a business’ efficiencies. And in an era of dispersed teams and reduced travel budgets, enhanced, strategic collaboration and applications are essential to maximizing the benefits of today’s sophisticated technology.

“Our joint partnerships utilize and maximize resources to offer more comprehensive collaboration and visual services to businesses and organizations,” said Michael Werch, president of Video Guidance. “The program is designed to help value-added resellers (VARs) succeed in the highly lucrative video conferencing market, enabling them to take advantage of high-margin sales opportunities with our best-in-class video conferencing solutions.”