iQor, a provider of intelligent customer interaction and outsourcing solutions, today announced that it has acquired HardMetrics, a provider of cloud-based visual business intelligence, business analytics and reporting solutions. HardMetrics enables organizations to integrate disparate data from any part of the enterprise, then structures and translates that data into actionable insight, including user-friendly info-graphics, scorecards, charts, and dashboards.
With its customer and transactional databases, iQor’s industry-leading Big Data analytics engine QuantuMatch® helps clients uncover insights into their customer base. This agreement extends iQor’s analytics and self-service reporting capabilities by enabling on-demand, interactive drill-down reporting for more targeted customer interaction campaigns and faster recognition of, and response to, emerging trends.
“We are excited about the acquisition for our customers,” said Brian Turley, outgoing CEO of HardMetrics, Inc. “iQor brings resources, technology prowess, and market muscle that we simply could not match on our own.”
HardMetrics will continue to serve its existing customer base and operate as a standalone company. In addition, iQor will incorporate and market the HardMetrics Performance Manager product in a new offering called QeyMetricsSM for its broad base of customers.
“With iQor, HardMetrics clients now have the weight and ambition of an acknowledged technology and analytics innovator driving the product and the business,” said Bryce Engelbrecht, iQor Vice President and General Manager of HardMetrics. “We look forward to expanding HardMetrics’ proven, innovative platform for delivering operational metrics to business end users.”
“iQor has led the way in developing the digital network, tools and processes to capture, analyze, and act upon the Big Data generated with every customer interaction,” said Norm Merritt, President and CEO, iQor. “iQor’s analytics engine, coupled with HardMetrics’ leading data visualization tools, provides an unparalleled analytics toolset for both existing and new clients to help them generate value adding insight.”
