Avira today announced the Avira 2013 product line, which includes Avira Free Antivirus, Avira Antivirus Premium 2013, Avira Internet Security 2013, and Avira Internet Security Plus.

The 2013 version of Avira’s Free Antivirus software adds 6 new security features making it the most comprehensive free antivirus products on the market. Avira’s premium products have 8 new features. These new features give consumers a more secure browsing experience by protecting them from Internet scams and threats, in addition to keeping their computers free of viruses and malware.

“With over 100 million users worldwide, our goal with Avira 2013 was to offer protection to people no matter what device they use, and we did that by adding many user oriented features to this release, making it the most feature-rich solution we’ve ever made,” said Sorin Mustaca, product manager and data security expert at Avira. “We’ve also kept the resources footprint small, so users will not notice any slowdown in computer performance.”

The following new features added to the Avira 2013 family of products are all designed to protect not just computer devices, but also computer users — wherever they are and whatever device they’re using:

• Avira Protection Cloud – Avira’s leading cloud technology
  identifies malware faster by uploading suspicious files for instant
  analysis. (Available for paid users)
• Browser Tracking Blocker – Gives users control over their
  privacy while browsing the internet by blocking trackers that gather
  data about your browsing activity.
• Website Safety Advisor – Protects users from scams, phishing
  and suspicious sites by displaying safe, low-risk or high-risk icons
  on the search results and any webpage they visit.
• Social Network Protection – Notifies parents and children of
  suspicious or worrisome activity on social networks (such as predators
  or your child being bullied online) so they can take appropriate
  action.
• Android Security – Safeguards users’ Android phones and the
  valuable data it holds. Users can locate it when lost, lock it and
  even wipe the data remotely.
• More Frequent Updates for Free Users – Avira Free Antivirus now
  updates every 6 hours instead of every 24 hours, giving users more
  current protection.
• Network Folder Scanning – Shared folders like Dropbox and
  network folders are becoming more common, and with it comes the
  increased risk of spreading malware. Avira now scans network folders
  in addition local folders to keep computers free of infection.
  (Available for paid users)
• No Advertising Pop-ups for Avira Free Antivirus Users – Users
  who install Avira’s SearchFree toolbar will no longer have pop-up ads
  displayed to them. The SearchFree toolbar includes Browser Tracking
  Blocker and Website Safety. As always Avira’s paid products are
  without advertising, independent of toolbar installation.