Category Archives: AppExchange

AppExchange, Customer Relationship Management, KXEN, Partnerships, salesforce.com

KZEN Launches Predictive Offers for Salesforce.com

KXEN today announced the launch of Predictive Offers on salesforce.com’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. Now, predictive analytics, which traditionally has only been available on-premise to large B2C companies with dedicated teams of data scientists, is available to salesforce.com customers of all sizes. Predictive Offers takes all the rich CRM and social profile data residing in Salesforce to deliver personalized offer recommendations.

In contrast to rule-based offer systems which are complicated to setup and maintain and often are based on intuition or outdated analysis, a predictive model-based next best activity solution learns by itself, analyzing all available information to create a mathematically optimal score.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, Predictive Offers is currently available on the AppExchange.

“We are bringing the power of predictive analytics to Salesforce, where in the past, only large companies with dedicated resources could benefit from this level of analytic sophistication,” said John Ball, CEO of KXEN. “Predictive Offers™ simplifies the next best activity process so that customer service agents in every company can make the right offer to the right customer at the right time.”

“Personalizing customer conversations in real-time is essential to accelerate success in the cloud,” said Alex Bard, senior vice president, Service Cloud, salesforce.com. “By harnessing the massive amounts of customer and social data in Salesforce, KXEN is leveraging the power of the Salesforce Platform to provide customers with the right tools – such as real-time next best activity solutions – to drive their transformation into customer companies.”

With KXEN’s cloud-based Predictive Offers, there is no complicated setup, no need to manually define what makes a good offer and no prior analytical knowledge required. Salesforce users simply install the application, add an offer, and the solution instantly starts learning. Offer models are uniquely built for each Salesforce customer, automatically, using both native and custom fields.

Key Features of Predictive Offers:

  • Packaged with the Salesforce Service Cloud
  • Service Cloud Console agent recommendation
  • Add multiple offers or promotions in clicks
  • Custom offer models for every org’s unique data
  • Simplified rule-based constraints
  • Offer call scripts
  • Offer tracking and history
  • Asset creation for accepted offers
  • Continuous self-learning
  • Brain-dead easy administration
  • Out-of-the-box dashboards and reports

AppExchange, Customer Relationship Management, Salesforce AppExchange, salesforce.com, SpringCM

AppExtremes’ Conga Composer Adds HTML Email Capabilities, Cloud Storage to AppExchange

AppExtremes, Inc., developers of the Conga Suite, today announced availability of their Conga Composer Winter ’13 release which includes HTML email capabilities, tight integration with SpringCM™ content cloud services platform, and support for the PerspecSys™ cloud data security solution and the CipherCloud™ cloud information protection solution.

HTML email output capabilities complement Conga Composer’s extensive output formats (Microsoft Word®, Excel®, PowerPoint® and Adobe Acrobat PDF®) enabling presentation of data from multiple related Salesforce objects and lists in the body of an HTML email message. This key capability may be used alone, or in combination with file-based template options that generate email attachments. This further expands the power of Conga Composer to create and distribute sophisticated documents, reports and presentations to recipients both inside and outside an organization.

“We have leveraged the HTML Email Template functionality to generate weekly, scheduled, comprehensive deal updates for key internal recipients. This functionality lets us present far more detailed content than would otherwise be possible in a simple, easy to assemble manner,” said David Braidman, Senior Manager, Sales Systems & Tools for ServiceSource. “Conga Composer has become a key member of our sales operations team allowing us to generate countless documents across our entire enterprise.”

The Conga Composer Winter ’13 release also adds tight integration with SpringCM empowering Composer customers to distribute final output to SpringCM from within Salesforce. This gives joint customers one-click access to all their content as well as powerful workflow for putting content to work.

AppExtremes’ continued commitment to the highest data security standards has driven the integration with ISV technology partners CipherCloud and PerspecSys. The added support for these leading cloud security and information protection solutions enables Conga Composer to merge sensitive data into documents, while allowing for the data to remain encrypted or tokenized at rest and in flight. Using these gateways empowers organizations to keep control of their sensitive business data in real-time.

“As Conga Composer continues to grow in popularity globally and within organizations we are continually looking for ways to expand its capabilities to meet our clients’ increasing needs,” said Michael Markham, AppExtremes CTO. “The HTML email functionality and ISV technology partner integrations play key roles in extending our position as a leading provider of document generation and reporting solutions on the Salesforce AppExchange.”

Conga Composer is a document generation and reporting solution on the AppExchange. Conga Composer makes it possible for users and administrators to be more productive and serves as the backbone for nearly any operation or process by enabling them to:

  • Create sophisticated documents using any data in just a few clicks
  • Distribute content to anyone, anywhere, any way they like
  • Automate operations with powerful workflow, batch operations and
    scheduling.