Amazon, Box and Microsoft are also offering unlimited cloud storage plans now

Following a move to give unlimited cloud storage to Amazon Prime customers the company has now announced unlimited cloud storage plans for its Amazon Cloud Drive service. The move comes some time after a number of the company’s competitors in the cloud storage space made similar moves.

The company announced two new cloud storage plans – Unlimited Photos Plan, which allows users to store an unlimited number of photos and includes 5GB for other file types, and an Unlimited Everything Plan, which includes unlimited storage for any file type.

The Unlimited Everything Plan costs $60 per year; the Unlimited Photos Plan, $12 per year.

“Most people have a lifetime of birthdays, vacations, holidays, and everyday moments stored across numerous devices. And, they don’t know how many gigabytes of storage they need to back all of them up,” said Josh Petersen, director of Amazon Cloud Drive in prepared remarks.

“With the two new plans we are introducing today, customers don’t need to worry about storage space—they now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and files in one convenient place,” he said.

The move may be a sign Amazon is starting to feel the heat from competitors in the cloud storage space. Box, which recently went public, had last year announced that it would remove storage limits for enterprise users of the popular storage suite, with Microsoft following suit with its Unlimited OneDrive storage offering soon after.