In 2017, Docker reached 24% adoption while Lambda reached 23.5% adoption among Amazon Web Services customers. Yet, the adoption rate of serverless and cost savings are dramatically better than what virtual containers can offer. Amazon, Google, and Microsoft are all pushing serverless because it’s easier and cheaper for their customers. Also, once apps are built using serverless frameworks, there’s a higher switch-over cost to go from one cloud to another. We’ll discuss this and also talk about how brand loyalty is something every subscription service is hoping to achieve. Amazon, Google, and Microsoft are strengthening their offerings with serverless in the cloud.