In a previous post, we discussed why GoDaddy could sustain the peak load after its Super Bowl Ad campaign aired and why others like Kia wasted a lot of marketing money because its site availability dropped under the load. In this post, we will look at the technical details behind the impact of oversized pages, and how that may have been averted by kia.com.
Previously, I noted availability issues occurred for Kia during game time. The Kia team broke an important performance rule – large number of bytes transferred.
First, let’s look at the anatomy of an American football fumble– play in motion, ball fumbled, pile-up ensues until possession is determined, then play is recovered or turned over.