Madan Sheina, Lead Analyst, Software – Information Management

Teradata’s data warehousing and analytics strategy continues to be heavily influenced by Big Data, which took center stage at its annual Partners user conference in Dallas, Texas, last week. While Teradata didn’t make any major new product announcements at the event, it did spotlight four areas: enterprise data warehousing (EDW), Aster Data Discovery, unified data architecture, and analytically-driven marketing optimization. For the first time, JSON (JavaScript Object Notation) figures heavily in Teradata’s future, reflecting the increased amount of semi- and unstructured data that organizations are looking to push into Teradata databases.

A three-pronged strategy driven by Big Data, unification, and JSON

There are three main elements to Teradata’s overall strategy: core EDW, Big Data analytics, and integrated marketing management, three of the fastest growing segments of its business. Teradata is well positioned in each. Big Data is clearly forcing …