My general prediction is that Cloudera and Hortonworks are both aggressively moving to fulfilling a vision which looks a lot like Gartner’s “Logical Data Warehouse”….namely, “the next-generation data warehouse that improves agility, enables innovation and responds more efficiently to changing business requirements.”
In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.