This session by Nicos Vekiarides at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013] will examine in depth the problems created, common workarounds and why they fail, and how cloud storage can be a simpler, far more effective alternative. Attendees will learn about the common and often devastating issues surrounding the storage and management of data. Among the issues discussed will be offsite backup, offsite active archiving, business continuity, disaster recovery, disaster tolerance and scaling capacities in the data center and in the public cloud.