Most companies, at some stage throughout their existence, undergo a major relocation of their headquarters. This can happen for a variety of reasons. While this is rarely a simple process, for firm Schroders this was being plotted alongside a monumental digital transformation project.

The “slightly adventurous task”, as the company’s global head of communications IT Paul Baird describes it, involved moving approximately 2,500 people over several weeks last summer, while aiming to keep up with its ambition to reinvent itself with the times.

The now 205-year-old firm pitches itself as a technology company that sells financial services, Baird tells Cloud Pro, and keeping up with this characterisation required the company to keep up-to-date with the latest workplace technologies.

“It’s quite a big change for somebody who’s been sat at the same desk for five or ten years,” he continues, “all of a sudden to have to move into another building, to present them with a whole array of blistering new tech, at the same time, may have just gone a step too far.”

The solution, therefore, was to start the first wave of transformation some 18 months before the move was scheduled to take place in September last year. The key motivations were to drive technological change both by ridding the firm of obsolescence and also to innovate on day-to-day workplace operations.

This was all overseen by a strategy that demanded employees have access to their work data anytime, from any place and from any device. Meanwhile, Baird’s team “tried enormously” to meet the demands made by human resources (HR) leaders, who themselves wanted to really push for a flexible work strategy. The overall aim was to reduce the physical barriers to work.

Baird says he and his team decided to start the process so early in order to “de-risk it, make people more comfortable, and also just avoid that horrible kind of unsettling feeling, because people ultimately just don’t like change”.

The project involved rolling out new technology like video conferencing systems to mobile services, as well as new services from Microsoft, such as Office 365. For the provisioning of the virtual desktop fundamentals that everything else would sit atop of, including the dedicated networks, dedicated storage and virtual desktop infrastructure (VDI), the company turned to Citrix.

The main roadblock to moving the tech, however, came in the form of the company’s data centre, which sat in its previous head office. Nothing could be done without first moving this.

“It was difficult and we were a new team by-and-large. It was a process of discovery and what we were trying to do as well with that data centre move was not move legacy, but move and transform at the same time.”

This was exciting, Baird says, because the company had everything from new storage services, to new switching infrastructure, to new server platforms. There was a “whole big set of transformation changes” that was done as part of that, and it finished up in a virtual desktop environment.

Naturally, this invited a lot of pressure. “The actual move itself was nerve-wracking as a global technology department because everything is riding on you,” he says.

“All the facilities people and all the programme managers involved in all the building and everything else sat back. And we built the networks before we even completed the building. So everything had been tested.” Nevertheless, Baird couldn’t help as the migration was going ahead but constantly think: “What have I missed?”

Another major challenge was introducing this technology in an accessible way that didn’t alienate and frustrate staff, all while ensuring the principles of flexible working were being adhered to. Working in financial services and in the City of London, Baird says, is “by its very nature quite old-school” so his company really had to break the mould

The changes now encompass employees working from home one or two days per week, job-sharing, people working three days per week, among other practices, and Baird feels the company has truly met these needs. Now he hopes that by 2020 the entire global estate will model itself on what he has done with the new London offices, with locations in 27 countries all clamouring to get in on the action.

“When I started we had just less than 30 video conference rooms globally and now we have 230. And they’re used all the time,” he says.

“Now people will do a video call instead of a telephone call and will ask everyone to switch on their cameras, and that’s going to become more prevalent. As we expand globally as well, there’ll be a far greater amount of global working that we’ll be able to do through the technology. That’s ultimately the biggest thing that I see in two or three years.”

Virtualisation firm Citrix has built on its partnership with Microsoft to launch a desktop-as-a-service (DaaS) tool that aims to give employees access to a virtual desktop loaded with Windows-based apps.

Citrix Managed Desktops, jointly built with Citrix and Microsoft technology exclusively on the Azure public cloud platform, offers remote Windows sessions managed by Citrix. Moreover, the project aims to cut down the proximity between users and their data by tapping into Azure cloud data centres.

“While Citrix provides a broad range of powerful, flexible virtual app and desktop solutions, Citrix Managed Desktops is all about simplicity and speed of delivery,” said Citrix product manager Kireeti Valicherla.

“This cloud-hosted solution is a turnkey service that enables any organization with any level of IT expertise to quickly deliver Windows-based applications and desktops to their workforce.

“Architected as a one-stop, pay-as-you-go service, it includes everything you need to securely deliver desktops and applications to any device from the cloud with simplicity.”

The DaaS platform, announced at the company’s annual Synergy conference, also comes in addition to day-one support for the widely-touted Windows Virtual Desktop (WVD) platform that Microsoft has been teasing for several months.

Citrix’s own DaaS tool will be based on a Windows Server desktop ahead of Microsoft’s WVD release in order to give a seamless transition to customers. This innovation is described as the only license on the market where businesses can host Windows 10 desktops on the public cloud.

Microsoft’s corporate vice president for enterprise experiences and management Brad Anderson and Citrix’s chief product officer PJ Hough walked conference delegates through the service in an on-stage demonstration.

They showed audience members how Citrix Managed Desktops allows IT administrators to create a new catalogue, assign users, select an Azure region, pick out a Windows 10 image, add custom applications to it, and then invite users to the newly-created virtual desktops.

Meanwhile, the DaaS platform is being primed to appeal to Citrix’s channel business, with the service being built for partners to repackage and deliver to their own customers.

“We know that’s going to be really important,” Hough added. “We’ve also thought about contingent workers, mergers and acquisitions, so we expect enterprises to receive a mixture of traditional apps and desktops and Citrix Managed Desktops.”

Citrix has extended its partnership with Google to bring its flagship Workspace product to customers running their companies’ infrastructure on the Google Cloud Platform (GCP).

Businesses will be encouraged to migrate to the cloud with the promise of further integration between Google’s suite of productivity apps and Citrix’s core platform, manifesting in-part as integration with Google Calendar, G-Suite and GCP-based authentication tools.

“We’re going to surface appropriately the notifications that come from G Suite’s collaboration tools into the Workspace so that context is carried forward between the collaboration tools and the individual Workspace experience,” said Citrix chief product officer PJ Hough.  

The move, announced by CEO David Henshall at the company’s annual Synergy conference this year, feeds into his company’s drive to expand its cloud business. And it specifically aims to ease migration to the cloud by providing a means to integrate with Google’s ecosystem of apps and devices.

The announcement follows the company’s launch of the Citrix Workspace suite of tools, a work in progress since at least 2014, at last year’s Synergy conference, and its collaboration with Microsoft Azure.

Companies using Google Cloud could previously utilise Citrix Virtual Apps and Desktops with their systems, but this announcement marks a full integration with the Workspace suite.

Moreover, customers can expect a host of integrations with Google’s productivity apps, like the widely-used G-Suite.

Interoperability with Google’s Cloud Identity tool, for example, means company employees can use their Google or G-Suite login credentials to access Citrix Workspace. Meanwhile, Google Calendar integration means workers will automatically receive notifications on Workspace about significant events through tailored feeds.

“In the old days, all the apps people needed to do their jobs were on their laptops,” said Citrix CEO David Henshall. “Now, some are local, some are in corporate datacentres, some are in the cloud.

“In extending Citrix Workspace to Google Cloud, we’re giving companies greater flexibility and choice in how they deploy the SaaS, cloud, and web apps their employees need to be engaged and productive and a simple, efficient way to do it.”

The company says the new functionality on Google Cloud Platform will shave time employees spend cycling between up to a dozen apps on a day-to-day basis by provisioning these in one place.

Citrix also hopes to use this move as its way to solve the need for customers to have an “always-on infrastructure”, required in this day and age to maximise productivity and keep users engaged.

Citrix has announced a slew of features for its flagship Workspace platform that aims to better engage employees and boost their day-to-day productivity.

By the end of the year businesses should expect to benefit from tools such as a central newsfeed and an AI-powered digital assistant, the virtualisation firm announced at its annual Synergy conference, hosted this year in Atlanta, Georgia.

The new ‘intelligent experience’ package, according to the company’s CEO David Henshall, aims to tackle the epidemic of workplace disengagement, which has been caused by an over-burdening of enterprise tech designed and built for just the ‘1% of power-users’.

“This is truly a worldwide epidemic,” said David Henshall during his keynote address, citing Gallup research that showed 85% of people globally are disengaged with work.

“Imagine if only 15% of your teams are completely aligned and driving your business results,” he told an audience comprising the press, analysts and countless Citrix customers.

“When you couple with the fact that in most organisations employees are the single largest expense; that means by definition employees are your most valuable asset. But they’re generally not being treated as such.

“Imagine if any other asset in your portfolio was operating at 15% capacity. You guys would be all over that really driving change across the board.”

The main reasons behind this include a saturation of workplace apps and ecosystems that have over-burdened 99% of users who just need simple and functional interfaces to get things done.

Whether employees use an internet page with a series of links or a web portal with different apps, users are spending far too much time cycling between systems, as well as authentication tools. This “takes up human RAM” trying to go back and forth.

Henshall added that the company’s mission is to give back one day per week to employees, which he claimed that users needlessly waste on retrieving information that could be provided by automated software.

Citrix has pivoted its Workspace platform, launched in 2018, to address these mounting concerns with user interface (UI) upgrades and additional features. These have been heavily inspired by the consumer tech user experience, which the company concedes is pulling well ahead of business-oriented IT.

Features like one-click purchasing, for instance, have been slow to make their way to businesses, according to the company’s chief product officer PJ Hough, and have led to enterprise software “failing” employees.

“There are so many of these things we are familiar with but that haven’t necessarily surfaced inside our work environments,” Hough said.

“We’ve suddenly become so used to having recommendation engines whether it’s in our collections of books or the TV shows we watch or other forms of media that get more tuned to our needs over time.”

He added the digital revolution that has already happened for mobile-based user experience had not yet occurred for enterprise platforms, with Citrix hoping to position itself as a pioneer in this area.

The revamped Workspace will be powered with micro-app integrations that will populate a customisable Facebook-style newsfeed interface. This will pull details integrated apps by Google, Microsoft and SAP, among others, and provide integrations.

Users will also find a newly-developed digital assistant, or chatbot, to assist employee queries in the system, which Hough sees as a manifestation of the company’s major bid on machine learning and artificial intelligence.

Moreover, there will be a mobile device-based platform featuring the newsfeed interface front-and-centre, heavily influenced by mobile social media experiences.

Citrix’s new ‘intelligent experience’ capabilities will be made available to businesses generally in the third quarter of 2019 but have been rolled out to beta users from now.

If you were to ask me exactly one year go what shape Citrix was in, I’d have answered ‘promising’ at the least. Towards the end of last year’s Synergy conference, analysts noted the cloud computing firm had managed to unify its family of products and business strategy to the point it could really attack the market.

But what a difference a year makes. Since then, Citrix’s share price has fallen and revenues have disappointed, especially when compared to the success of rival firms like VMWare and F5 Networks.

Then there’s the small matter of the massive 6TB data breach the company sustained earlier this year – catastrophic for a company that frequently stresses the importance of security at each conference.

All of this taken together means, in contrast to its outlook 12 months ago, the company finds itself with a point to prove going into its annual Synergy conference, hosted this year in Atlanta, Georgia. We’ll be especially keen to see whether Citrix addresses the data breach head on, or leaves it to mutate into the proverbial elephant haunting every room we float between over the next few days.

But gloom aside, Citrix has a chance to show off its new-look product portfolio after undergoing a major rebrand last year, and we’ll be keen to check in on how its cloud business is performing. Citrix Cloud has been growing gradually, and now accounts for a bigger slice of its business than the same time last year. But we’ll find out whether its adoption rate is growing fast enough for the firm’s own liking.

We should also hear a little more on Citrix’s work with Microsoft in the form of Windows Virtual Desktop (WVD) hosted on Microsoft Azure. The two companies went into this a little at Microsoft’s flagship Ignite conference in March, but ahead of its official release later this year, we’re hoping for a few more details next week.

Elsewhere, we will be chatting with a Sapho executive following its acquisition by Citrix for $200 million. We’re hoping to grasp some more details about their relationship in the coming months, and how Sapho’s employee portal will integrate into Citrix’s flagship products, namely the likes of Citrix Workspace.

Finally, with the General Data Protection Regulation’s (GDPR) one-year anniversary landing that same week – it’d be good to get some perspectives from Citrix customers based in the UK and Europe, as well as figures from within the company itself on how the regulations have changed their businesses and approach to data protection.

In 2018 Citrix executives outlined a vision for the ‘future of work’ – a term that essentially comprised an amalgamation of products we’ve seen knocking around in some capacity as far back as 2014. Next week we will discover whether there’s any substance to this vision, or if it’s just a nifty turn-of-phrase.

I’ll be live-tweeting the events and covering the latest news from Citrix Synergy 2019 for both Cloud Pro and our sister site IT Pro next week between 21 – 24 May.

Manufacturing, lumber, distribution; these kinds of industries have been around for hundreds of years, and those who run companies in these sectors are used to doing things a certain way. Change is slow and, if business is good, can be seen as more of a risk than an opportunity.

This is the challenge that enterprise resource planning (ERP) firm Epicor aimed to tackle as it entered into its annual Insights conference, hosted this year at Mandalay Bay in Las Vegas. And, if the company’s executives are to be believed, the migration of its flagship product line-up to the public cloud is certainly the future.

This could lead to new technological possibilities, their message says, with the biggest announcements last week centring on enhanced ERP functionality prefaced by a stronger partnership with Microsoft’s Azure platform.

The most eye-catching of these was the Epicor Virtual Agent (EVA), an AI-powered digital assistant that the company’s chief product and technology officer Himanshu Pulsale insisted wasn’t “just a chatbot”. Epicor’s big bet on the cloud was also met with a commitment to something it calls the ‘connected enterprise’, or in other words letting Internet of Things (IoT) devices loose across the factory floor. But this direction of travel hasn’t been embraced as warmly among a significant chunk of Epicor customers.

Just a few years ago the company was in rocky waters under its previous leadership, adopting a defensive mentality with regards to its customers, and almost apologising when they integrated any new tech into their products. But now the company is banging the drum for digital transformation and, in particular, public cloud migration.

Epicor has embarked on a decisive drive to communicate these benefits to a sceptical customer base, a small proportion of which have no interest in pursuing cloud technology whatsoever.

The software giant places the number of its customers still using Epicor ERP 9, released almost a decade ago, and similarly outdated software at roughly under 500 of 3,000 in the manufacturing space. Moreover, questions often asked throughout the conference ran along the lines of “do I need to be on cloud to use this feature or can I get it with on-prem as well?”.

One of the deepest concerns among a more older generation of customers, as Epicor sees it, is that they’re being forced into using the cloud against their wishes. They are, in fact, quite comfortable with how their infrastructure sits right now. The biggest worry for Epicor is they’ll sit on whatever system they have for as long as possible, and then look at rival options – instead of upgrading – when the software is no longer supported.

Meanwhile, although Epicor’s leadership would say they’re ahead of the curve tech-wise, or at least on par with their weightier rivals (the likes of Oracle and SAP), they’d also concede this conflict has held them back. Painful upgrades and software flaws, among other issues, have clouded the company’s past.

But the overall tone at Insights 2019 was one of optimism, as Epicor seeks to finally hit the elusive billion-dollar-company mark within the next 12 months. The defensive mentality of old has been discarded, with a more proactive one picked up in its place.

But reckoning with the pace of growth has posed another headache. Epicor is a much larger firm than it was several years ago, but many of the internal processes are still unchanged from that of a small business. Internal change remains a learning process, and executives are finding they can’t whip up their conference speech a day before their keynote anymore.

These next 12 months will be especially interesting for a software firm that has put its chips on the table for public cloud. Epicor’s main predicament in future will centre on wrestling with legacy attitudes among a significant minority of customers while trying to keep its tech as fresh as the biggest players in ERP.

Epicor has built on its partnership with Microsoft Azure to roll out major artificial intelligence (AI) and Internet of Things (IoT) enhancements to its suite of enterprise resource planning (ERP) tools.

Manufacturers and distributors will benefit from upgrades to the company’s Epicor ERP and Prophet 21 platforms respectively, powered by closer integration with Microsoft’s Azure cloud platform almost a year after this partnership was first announced.

Details of both releases were outlined by Epicor’s chief product and technology officer Himanshu Palsule at the company’s annual Insights customer conference, hosted this year at Mandalay Bay, Las Vegas.

In particular, this Azure base layer will power the company’s digital assistant Epicor Virtual Agent (EVA), as well as render better connectivity between people and smart machines in the firm’s Epicor ERP platform for manufacturers.

“We’ve made great progress in moving many of you onto the Azure platform,” Palsule said during his keynote address. “And as you saw with EVA and the connected enterprise, we have now started using the platform elements of Azure.

“We’ve started using the service levels, service fabric and the IoT Hub and other parts of that. And that’s always been our strategy.”

Improvements to the manufacturer-centric Epicor ERP platform sees a host of tools such as AI and analytics integrate with the system to enhance the company’s vision for a ‘connected enterprise’.

The Epicor IoT module, in particular, will connect smart machines across the manufacturing floor to Microsoft’s Azure IoT Hub, with data pulled directly from sensors and visualised on the ERP home page.

Meanwhile, the Prophet 21 web-based app, targeted at distributors, is encouraging its customers to embrace the public cloud to transform their business processes.

This app was recently ported onto the public cloud in its entirety, with software engineers telling Cloud Pro the most exciting part of the shift is customers’ newfound ability to use the product on any device, from tablets to iMacs.

The latest releases of Epicor’s ERP tools for manufacturers and distributors make steps towards realising ambitions set out last year, when the strategic partnership was first outlined last year.

As to where the company aims to take this in the future, Palsule told the press at a Q&A following the keynote that customers whose own platforms are tied to Azure will in future be able to draw additional benefits.

He also outlined how the partnership would work in practice, and address concerns around security, saying the firm resisted any temptation of trying to solve it themselves.

“The way it works is you get the machines communicate with the IoT Hub, the IoT Hub has a certain restriction on security protocols. Then that data then goes into ERP and communicates back,” said Palsule.

“Everything that we’re doing follows the standard Microsoft protocols so we are relying heavily on this partnership to give us security.”

Meanwhile, for Microsoft, the company sees this partnership as the perfect marriage between the underlying cloud infrastructure and the niche expertise that a partner in the mould of Epicor can offer.

“We got our engineering teams together we sat down, and ultimately worked out all the architectural designs,” Microsoft’s partner director for global ISV alliances and business development Don Woods told Cloud Pro.

“We put the ERP into Azure, and then started going to customers and said ‘look, you want to get into the cloud? Epicor’s moving into the cloud. It’s going to SaaS. You want to benefit from all this? Join us in that movement’.

“And Epicor wanted to make sure that the customers had that capability, because that’s where it’s going.”

The now-defunct social media platform Google Plus has been unexpectedly resurrected as an enterprise application to rival the likes of Slack and Facebook Workplace.

After the service sustained a data leak of half a million accounts in October 2018, Google launched a security review and decided to shut down the platform permanently.

A second data leak in December – this time exposing the private data for 52.5 million users – led Google to accelerate its demise from August to April 2019. The platform then officially closed just 10 days ago.

This has also coincided with the launch of Google Currents, which touts itself as a like-for-like replacement to the Google Plus for G Suite app that had been available only for enterprise users.

“Currents is a G Suite app that enables people to have meaningful discussions and interactions across your organization, helping keep everyone in the know and giving leaders the opportunity to connect with their employees,” the company announced.

“Currents makes it easy to have meaningful discussions by enabling leaders and employees to exchange ideas across the organization and gather valuable feedback and input from others – without flooding inboxes.”

Among features in the new platform are analytical tools that let users track how widely-seen their posts across the network are, and priority offered to posts from leadership teams.

Tags and streams, including a ‘home stream’, are designed to show individuals the most relevant posts for them at any time.

Organisations can register with the Google Currents beta now, and all content for existing Google Plus users will automatically transfer upon enrollment. The app is available in all versions of G Suite.

Incidentally the name ‘Google Currents’ is itself a resurrection of the name once prescribed to a social magazine app, or Google’s answer to Apple News. This app launched in 2011 but was replaced two years later with Google Play Newsstand.

Before retiring just days ago, Google Plus endured a torrid life playing second-fiddle to more widely-used platforms such as Facebook, Instagram and Twitter. The data leak in October would have proved the final nail in the coffin but for the subsequent exposure of 52.5 million users not long after.

But Google yet hopes to keep its social media platform alive in some form, with the core code in its consumer-focused app now porting to a business-oriented workplace service.

This also follows the launch of several new G Suite updates at Google Cloud Next 2019, with Sheets, Hangouts, Calendar and Gmail touted for the near future.

Amazon’s cloud arm has struck separate agreements with Volkswagen (VW) and Standard Bank to boost the two companies’ cloud platform and customer-facing applications respectively.

VW’s deal with Amazon Web Services (AWS) will aim to pave the way for a transformation of the car maker’s manufacturing and logistical processes across its 122 plants, including the effectiveness of assembly equipment, as well as track parts and vehicles.

Together, the two companies will develop a new platform, dubbed the Volkswagon Industrial Cloud, which will deploy technologies such as the Internet of Things (IoT) and machine learning to realise this wider ambition.

AWS’ IoT services will be deployed in full across VW’s new platform in order to detect and collect data from the floor of each plant, then organise and conduct sophisticated analytics on the information to gain operational insights.

Moreover, VW will feed all the information into a data lake built on an Amazon S3 bucket on which data analytics will be conducted. This, the two companies hope, will lead to improvements in forecasting and insight into operational trends. The manufacturing process could also be streamlined, as well as identifying gaps in production and waste management.

“We will continue to strengthen production as a key competitive factor for the Volkswagen Group. Our strategic collaboration with AWS will lay the foundation,” said the chairman of the Porsche AG executive board Oliver Blume.

“The Volkswagen Group, with its global expertise in automobile production, and AWS, with its technological know-how, complement each other extraordinarily well. With our global industry platform, we want to create a growing industrial ecosystem with transparency and efficiency bringing benefits to all concerned.”

AWS has also announced that the South African Standard Bank has decided to use its services to migrate production workloads onto the public cloud provider’s systems. These include many customer-facing platforms and banking apps.

Subject to regulations, the migration will ideally take place across all banking departments including personal banking and corporate investment banking. The firm will also adopt AWS’ data analytics and machine learning tools, to automate financial operations and generally improve web and mobile apps used by its customers.

“Standard Bank Group has been a trusted financial institution for more than 150 years. We look forward to working closely with them as they become Africa’s first bank in the cloud, leveraging AWS to innovate new services at a faster clip, maintain operational excellence, and provide secure banking services to customers around the world,” Andy Jassy, CEO of AWS. 

An AWS cloud centre of excellence will also be created within the bank, featuring a team dedicated exclusively to the public cloud migration. This centre will also build training and certification programmes within the firm to boost employees’ digital skills. This will also be extended one step further with an educational and digital skills programme to be launched across South Africa.

Are you from the Hortonworks side or the Cloudera side? It’s a question I found myself asking a lot at this year’s DataWorks Summit, the first major event since the two companies completed their $5.2 billion merger just months ago. Naturally, a marriage of this scale throws up a tidal wave of questions. Unfortunately, there were no answers to be found in Barcelona.

It’s difficult to put my finger on the mood in the air, but it was closest to uncertainty. Given that DataWorks Summit has conventionally been a Hortonworks event, having the ‘new’ Cloudera spearhead it was jarring. Not just for the press, but the comms team. The reason? The May-time Washington DataWorks Summit, as well as Cloudera’s two Strata Data Conferences had already been planned and organised months before the merger was tied up. So the company has to effectively go through the motions with its 2019 events.

But it was especially confusing given the Hortonworks branding appears to have been discarded entirely. Instead, the two companies, now operating under the Cloudera umbrella, have undergone a complete image refresh, with a newly-designed logo and several buzzy slogans to boot.

A new image is always something to get excited about. But the fact Cloudera was handing out metal pins emblazoned with the company’s old logo summed up the feeling quite effectively. Its Twitter page, too, is still displaying the company’s old logo at the time of writing.

Meanwhile, the event was fronted by the firm’s chief marketing officer (CMO) Mick Hollison. This underpinned the company’s almost singular focus on ‘image’ this week, which on one level made sense. Earnings day the week before made for grim reading. Revenue grew, sure. But so did expenditure, by quite a lot. This doubled losses to more than $85 million. Yet Cloudera is setting itself a target of becoming a billion dollar company before the end of the year, and reinforced its ambitions to target only the largest companies.

But it didn’t seem appropriate that a significant portion of the top brass was left at home. Anybody who could give serious answers about Cloudera’s financial performance, or specific details about the merger, was not available to chat. Then it hit me during the main keynote when it became clear CMO Hollison would be the only Cloudera voice addressing the press, analysts and delegates that morning. Chiefly, at Cloudera’s first major public event since the merger, it begged the question: Where was the CEO?

It’s not fair to say that everybody with prominence was left at home. Hilary Mason, Cloudera’s resident data scientist and the lead on its research division, dazzled on the evolving nature of AI. Meanwhile, there were some interesting insights to gain on data warehousing, open source, and GDPR. The thematic substance of DataWorks Summit 2019 was actually quite positive despite the company’s considered efforts to push its new marketing slogans, namely ‘from the edge to AI’ and ‘the enterprise data cloud’.

But the merger, undoubtedly, was at the forefront of everyone’s minds, with many questions lingering. Though now that it has mostly been completed, it was interesting to hear discussions with Hortonworks were actually underway for three-and-a-half years before the two firms tied the knot.

Yet we still don’t fully know what its flagship service, named the Cloudera Data Platform (CDP), will look like. We do, however, know it’s a mash-up of Hortonworks and Cloudera’s legacy systems, Cloudera Distribution Including Apache Hadoop (CDH) and Hortonworks Data Platform (HDP).

Neither do we know when this will launch, with Cloudera officially saying it will come within the next two quarters. But one customer, Swiss insurance firm Zurich, told Cloud Pro it was coming in June. Meanwhile, while customers are allowed to keep these legacy platforms until around 2022, for Zurich, currently in the process of migrating from HDP 2.0 to 3.0, does this then mean a second big transition in quick succession? The aim is, of course, to transition all customers to CDP eventually.

The future is uncertain. So much so that nobody really knows if the DataWorks Summits held in 2019 will be the last ever. Nevertheless, this presented a fantastic opportunity for Cloudera to address the world post-merger, and take on its major challenges head-on.

But this was an opportunity missed. The fact its most senior staff were left at home spoke volumes, even though the substance of the conference was for the most part engaging. It became clear over the course of the event that there hasn’t been, and probably won’t be, a honeymoon period for the ‘new’ Cloudera as it begins to find its feet in a turbulent market.