In the last MetraTech blog I introduced you to the Conferencing and Collaboration (C&C) market and highlighted the way in which C&C players uniquely approach the market. I challenged you to think about what was possible if IT didn’t have “no” in their vocabulary; to imagine the possibilities of empowering product management teams to conceive of and roll out new services; providing an enterprise sales team with the ability to negotiate tailored agreements with enterprise customers and partners; eliminating the need to worry about how the billing system could turn a tailored agreement based on usage, volume, product type, service bundle, region and just about any other metric into reality. We also discussed in another blog why service providers in so many verticals are unable to think about what might be possible in the present never mind the future. Many are faced with the very real challenge of a billing system that is not able to support their business needs, but the fear and risk associated with change often causes decision paralysis.