Big Data analytics doesn’t go far enough according to Anant Jhingran, who was the brains behind IBM’s cunningly clever Watson computer as CTO of IBM’s lab in Silicon Valley.
“The information an enterprise typically collects – point of sales, procurement, even web site data – is not enough anymore,” he says. “In the new world of apps and APIs, the real value of data – the interaction with customers – has moved one or two tiers away from the enterprise and the more you know about the data in your app ecosystem, your ‘broad’ data, the better you’ll understand your business.”
This thinking has been distilled in Apigee Insights, the latest product from the increasingly promising Apigee, where Jhingran is now product chief.
Apigee Insights is supposed to leverage Big Data in a new way so a computer can draw sophisticated conclusions from weak unstructured data and produce business insights beyond what is currently possible.