With a slow-growing domestic market and their own consumers increasingly shopping cross border, US e-commerce sites are starting to realize they need to compete globally. But are they ready for it? And are their payment service providers?
A.T Kearney´s “2015 Global Retail E-Commerce Index Report “put it in a nutshell: with the global explosion of e-commerce, being able to effectively sell across borders is going to be a key differentiator between the next round of online-retail winners and losers. By being good at selling across borders, the winners will be able to expand into new markets without the cost of having a physical footprint in those markets(1). This will give them the competitive edge over rivals still locked into just their domestic markets.