Amazon Web Services has decided to enter India after having localized services in China. The decision to move into India was influenced by the fact that India is expected to see a lot of growth and has seen the emergence of a multitude of startups, including Flipkart, Snapdeal, payment services such as Paytm, which is backed by Alibaba and Uber’s main rival called Ola. Gartner research vice president Ed Anderson has said “Organizations in India seeking IT outsourcing services are increasingly turning to public cloud services as an alternative to traditional ITO offerings. In fact, cloud services are not only being used for low-value or transient workloads but also increasingly for production workloads, including some mission-critical initiatives.”

More traditional businesses are also a part of Amazon Web Services. These businesses, like automobile giant Tata Motors, media firm NDTV, and national flower retail chain Ferns N Petals, will be some of the initial launch partners.

While Amazon Web Services is already available in India, its expansion of its cloud computing platform will improve service for existing customers while potentially drawing in new ones.

Andy Jassy, senior vice president for Amazon Web Services,  said in a statement: “Tens of thousands of customers in India are using AWS from one of AWS’s eleven global infrastructure regions outside of India. Several of these customers, along with many prospective new customers, have asked us to locate infrastructure in India so they can enjoy even lower latency to their end users in India and satisfy any data sovereignty requirements they may have.”

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