Amazon Web Services (AWS), the Amazon.com cloud computing juggernaut, wrapped up its annual reInvent conference in Las Vegas last week. Host to many thousands of AWS devotees, hundreds of exhibiting partners, and dozens of press and analysts – but not myself. You see, I wasn’t invited.
Not for want of trying, mind you. It didn’t matter that I had attended last year as an analyst, or that I write about them regularly, or even that my opinion of them has generally been quite favorable. You’d think that with my new role as contributor to Forbes on the topic of digital transformation, I’d be a shoe-in for one of the coveted press/analyst passes. Didn’t happen.