I returned from re:Invent last night after three days of what was probably one of the most memorable and impactful trade shows I’ve ever attended. Period.
More than 1500 attendee applicants were refused. The show was packed. This time with more enterprise IT leaders than one might imagine, with most fully committed to getting on Amazon AWS.
The attendee drumbeat at our booth was relentless: “We want to move to AWS.”
My comment to press and analysts at each briefing: It is clear that re:Invent 2014 is more than a typical trade show; it will be remembered as the point at which Amazon declared war (explicitly or implicitly- it doesn’t matter) on VMware.