By Luca Smuraglia, General Manager, Enterprise Business, Easynet

I’m a numbers man. I like to look at all the data available and make a decision based on fact, not just instinct. And I’m not alone: whether at work or at home, we all like to arm ourselves with information before we make a decision.

It’s empowering and reassuring. E-Consultancy’s recent Multichannel Retail Survey found that 90% of consumers research online before buying in-store. We amass vast quantities of data as businesses and as consumers, and we’re constantly hearing about explosions of information, tsunamis of data. According to Ofcom’s International Communications Market Report, the average UK mobile connection consumed over 424MB of data – higher even than Japan (392MB) in second place and the United States (319MB).  

Information as an asset to a business is more important than ever, but the term ‘big data’ is misleading …