By Rob O’Shaughnessy, Software Licensing Specialist
I attended Adobe’s MAX conference in rainy, LA, California last week and I felt bad, as a local, that a lot of travelers had to witness our once a quarter rainfall, however with all the forest fires ranging around SoCal it was an unexpected relief. Adobe put some fires out on their own by providing some great insight as to what they are doing to the software community.
It was the first time that partners and Adobe sales team members were invited to this mostly technical event. The room was divided between the cool hipster “Creatives” and the button-up suit with no tie looking sales people. It was a 7th grade dance before the first slow song was played, but we were all there for the same purpose; to find out what’s going on with Creative Cloud.
So let’s backup if you haven’t heard of Creative Cloud. Several months ago Adobe began offering a subscription-based licensing model for their creative products. The Creative Cloud is essentially everything that’s included in the Creative Suite Master Collection. It’s a subscription-based licensing model which gives you all the Adobe creative products for a monthly fee. Like Creative Suite, it’s also an on-premise product so ultimately the big difference between the two boils down to how you want to purchase it – to subscribe to it or own it.
The biggest announcement at MAX was that moving forward Adobe will no longer provide future releases of Creative Suite or other CS products. Like Rocky, Creative Suite has ended at version 6, so moving forward if you wanted to obtain the latest and greatest technology and features you will need to move to the Creative Cloud. Also if you like box product, Adobe will no longer be offering shrink-wrap as well. Customer will now need to purchase a volume license or jump into the Cloud.
In my opinion this is a good thing, because as a Creative it’s important to be up to date with all the latest enhancements that Adobe provides as it will allow access to all the cutting edge technology instantly as it comes out, instead of waiting every 18 months for Adobe to compile a list of enhancements and release an upgrade. Plus the promo price till August 31st ($39.99 per month) is less than what I spend at the local pub, err I mean coffee shop.
If you’re interested in Creative Cloud and want to learn more about subscribing new users and co-terming future users, please fill out this form.