In very short order, the term “Blockchain” has lost an incredible amount of meaning. With too many jumping on the bandwagon, the market is inundated with projects and use cases that miss the real potential of the technology. We have to begin removing Blockchain from the conversation and ground ourselves in the motivating principles of the technology itself; whether it is consumer privacy, data ownership, trust or even participation in the global economy, the world is faced with serious problems that this technology could ultimately help us in at least partially solving. But if we do not unpack what is real and what is not, we can lose sight of the potential.
In this presentation, John Bates-who leads data science, machine learning and AI in the Adobe Analytics business unit-will present his 4-prong model of the general areas where Blockchain can have a real impact and the specific use cases where Adobe sees potential. Anything that falls outside of this, should be viewed critically. Real-world use cases will be presented that fit within this framework, to highlight the areas that our industry should and should not explore.