Virtualisation company Actifio claims its new Global Manager can create the same savings for hybrid cloud managers that its earlier systems achieved in product data management.

Actifio’s virtualisation technology inventions aim to cut costs by preventing the endless, expensive replication of massive data sets by each different DevOps team across an enterprise. The new Actifio Global Manager (AGM) offers enterprises and service providers a way to manage data more efficiently across the full lifecycle of applications in hybrid cloud environments.

Actifio claims it can scale thousands of application instances associated with petabytes of data deployed across private data centres, hybrid and public clouds. After an early access programme with 100 beta testers, Actifio has launched AGM on general release, targeting web-scale environments.

Users are evolving to multi-site, multi-appliance environments and use public cloud infrastructure like Amazon AWS as part of their data centre. At the same time data migration, load balancing and migration become increasingly fraught and expensive, according to David Chang, Actifio’s Senior VP of Solutions Development.

The new AGM system will allow companies to save on storage by obviating the need for petabytes of duplicated data, improving on service levels, cutting capital and operational expenses through software defined storage, load balancing, simplifying capacity management, deepening the integration of systems and giving managers a better view of their virtualised estate, according to Actifio.

By helping clients to ‘scale up from one to multiple instances’, Actifio said, its AGM system will manage thousands of applications, petabytes of data, independent of hardware infrastructure or physical location. This, it claims, makes for a painless application data lifecycle across private, public or hybrid cloud infrastructures.

After validation testing of Actifio Global Manager and its RESTful API this year, beta tester Net3 Technologies, a cloud service provider, is building it into its automation platform. “Now we can scale and manage the data infrastructure of clients more easily,” said Jeremy Wolfram, Director of Development at Net3 Technologies.

“Actifio Global Manager unshackles the infrastructure dependency and makes it faster and easier for our largest customers and service provider partners to access and manage their data at global web-scale,” said Actifio founder Ash Ashutosh.