Cloud computing is changing the IT ecosystem and is now increasingly focused on data analytics.
Cloud computing attention is often paid to moving compute requirements from the enterprise data center to public clouds. While the technology enables a number of innovative solutions around mobile and social environments, analytics is often seen as an in-house solution that requires highly specialized skills.
Cloud providers have upped their game in data analytics. No longer are they just providing you with an environment, managing the underlying machines, they are now managing underlying systems – systems specific to your needs like big data. This fits well with mid-sized companies that are hungry for analytic solutions to enable them to compete with large enterprise competitors.