Businesses today have a distinct desire to develop recurring revenue streams to improve customer lifetime value and as a result they have been focusing on delivering new digital services via a subscription based model. This focus is creating a radical shift in the market, driving new relationships, and requiring the development of new billing capabilities.
In his session at the 13th International Cloud Expo®, Brian Kracik, Director, Product Marketing SDP and Cloud Solutions at Oracle, will share use cases, trends, and the impact of the shift from physical to digital goods and how cloud billing is at the heart of a successful evolution.