Check your misconceptions about Social Media at the door. Forget about “buzz” and “awareness”: Social Media can be – and should be – a huge revenue channel for your organization.
In his session at the 13th International Cloud Expo®, Hollis Tibbetts, Director for Global Marketing Operations for Dell Software Group, will review the strategies, techniques, tools, “dos & don’ts” that will help you – whether you’re an entrepreneur or a multi-national corporation – create practical and actionable plans for turning Social Media into a reliable and measurable revenue machine.
This session is based on the presenter’s real-life experiences and “lesson’s learned” from the practical applications of Social Media as both an entrepreneur and as part of a Fortune 100 corporation.
Hollis Tibbetts is currently Director for Global Marketing Operations for Dell Software Group. He has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology articles are read nearly 50,000 times a month.
Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions.