The business value of analytics has never been greater. But enterprises are flooded with a deluge of data spread across analyst desktops, big data stores, data warehouses and marts, transaction systems and the cloud. How do analysts overcome these data challenges?
Data is the lifeblood of analytics-the more diverse the better. In their best-selling book, Big Data: A Revolution That Will Transform How We Live, Work, and Think, Mayer-Schonberger and Cukier describe the synergy that occurs when previously unrelated and disparate data is brought together to uncover hidden insights. But these advanced analytics data requirements are a double-edged sword as these more diverse sources complicate data integration and constrain progress.