NoSQL: Another big data acronym or a strategic differentiator?

Cloud, SaaS, Big Data, Fast Data, NoSQL, PaaS…while this economy cannot produce jobs, it can definitely produce jargon at the speed of light.

As a tech-savvy business person who is not an engineer, I’m always trying to figure out how these new technologies and trends help my customers.

So when I had the opportunity to work on a press release announcing ServiceSource as a MongoDB customer, I wanted to understand the value for my market. Even though MongoDB sounds like something you’d see in the X Games, I knew it must be a differentiator for our business.

I went to the MongoDB website and found “MongoDB in a Nutshell.” When I clicked on it, this is what I saw

"name" : "mongo",
"type" : "db",
"doc_links" : {
        "installation" : "http://docs.mongodb.org/manual/installation/",
        "tutorial"     : "http://docs.mongodb.org/manual/tutorial/getting-started/",
        "reference"    : "http://docs.mongodb.org/manual/reference/"
},
versions ...

NoSQL: Another big data acronym or a strategic differentiator?

Cloud, SaaS, Big Data, Fast Data, NoSQL, PaaS…while this economy cannot produce jobs, it can definitely produce jargon at the speed of light.

As a tech-savvy business person who is not an engineer, I’m always trying to figure out how these new technologies and trends help my customers.

So when I had the opportunity to work on a press release announcing ServiceSource as a MongoDB customer, I wanted to understand the value for my market. Even though MongoDB sounds like something you’d see in the X Games, I knew it must be a differentiator for our business.

I went to the MongoDB website and found “MongoDB in a Nutshell.” When I clicked on it, this is what I saw

"name" : "mongo",
"type" : "db",
"doc_links" : {
        "installation" : "http://docs.mongodb.org/manual/installation/",
        "tutorial"     : "http://docs.mongodb.org/manual/tutorial/getting-started/",
        "reference"    : "http://docs.mongodb.org/manual/reference/"
},
versions ...