Zetta.net, provider of 3-in-1 hybrid cloud backup, archiving and disaster recovery as a service (DRaaS), has unveiled its new Managed Service Provider (MSP) Marketing Enablement and Lead Generation Program. Designed to accelerate partner success, the program offers multi-tiered support for MSPs based on Zetta.net’s proven methodologies for increasing inbound leads, conversion rates and customer acquisition.
“Marketing practices are experiencing disruptive change,” said Gary Sevounts, vice president of marketing, Zetta.net. “Older techniques such as cold calling, spamming and trade show exhibits yield increasingly less results, require large budgets and waste valuable resources. A majority of IT decision makers are increasingly using search engines, IT communities, peer and media reviews. Zetta.net has embraced the new inbound marketing model, which leads potential customers to our web site through the availability of relevant, educational content – and then they contact us when ready. This approach has generated strong results and we look forward to sharing many of the inbound marketing techniques and best practices responsible for these results, with our partners. We’re confident the program will help them generate interest and strong repeatable leads when marketing and selling Zetta.net’s 3-in-1 Cloud Server Backup and Disaster Recovery service.”