Madan Sheina, Lead Analyst, Information Management

Oracle recently held its third annual Industry Analyst World conference at its Redwood Shores headquarters, and it came as no surprise to Ovum that business analytics featured as one of six major track themes (aligning nicely with our Big Data and Analytics Super Theme for 2013).

Oracle’s business intelligence (BI) and enterprise performance (EPM) portfolio is undoubtedly impressive in both breadth and depth. Having spent much time and effort rationalizing and updating its product set, Oracle is also planning innovative new analytics offerings through the convergence of new products, notably its Exalytics in-memory engine and Endeca-powered information discovery environment.

This will inevitably present product development, integration, and marketing challenges, but Oracle has the necessary engineering resources and budget to address all three. However, it needs to do so quickly.

BI and analytics now pivotal in Oracle’s Red Stack

Business analytics is a …