Excel is not a CRM!

Customer relationship management (CRM) systems are a major player in helping manage a company’s interactions with current and prospective customers.

Using technology to organise, automate, and synchronise sales, marketing, customer service and technical support can seem daunting, which leads to many professionals using excel as a CRM system. 

However daunting it may seem, the CRM software market is healthy and growing, which means your competitors are likely using a CRM system.

Analyst firm Forrester predicts the CRM software market will reach more than $15 billion by 2014, nearly double what it was in 2007. The CRM market totaled about $11 billion in 2012.

The reason for the growth? Companies are placing an emphasis on driving growth by attracting new customers and selling more to existing customers. Is your business keeping pace?

If your sales representatives are creating Excel spreadsheets that contain customer contacts and …