It may be terrifying for those caught in the vortex between the old and the new way of work. Most professionals earned the right degrees, responded to the demands of their professions, learned the intricacies of their industries and were rewarded under the old system. It feels like a massive betrayal that an entire system is falling away.
The truth is that the cube was moved in part by a new breed of professional. They are skilled and passionate global workers who want the freedom to choose the type of work, rather than choosing a job based on its proximity to their homes. Rather than being hindered by location, they are able to compete based on talent and passion. While most of us were sleeping, they unknowingly leveraged cloud and mobile technology and created the New World of Work. And it was their passion for work, rather than some indiscreet evil force, that caused work to seep across boundaries and find its way to this new breed of talent.
Let this chapter be a call to action for those most affected by the New World of Work. Professionals need to reinvent themselves in order to compete in the New World of Work. Conversely, companies need to wake up to the reality that competing for the best talent locally will soon be a thing of the past. The best person for a job no longer lives within a fifty-mile radius of your corporation.