I watched with interest recently an interview with NetSuite CEO, Zach Nelson on Bloomberg TV. During the interview Nelson stated his belief that retail wasn’t dead and that Apple had shown the way to all retailers with regards customer experience. Nelson also stated that in his mind, retail would be the next industry to be “disrupted by the cloud”.
In this blog I will examine some of the reasons why retailers might look to the cloud for business management systems that help to grow their business.
Customer Experience
Retailers are faced with a battle on two fronts, being squeezed by the need to cut costs at the same time as customers are demanding an increasingly better experience. They expect an ‘omnichannel’ shopping experience where they can interact with a brand through any channel and receive a consistent experience across the board. They want to be able to shop anywhere …