The ballyhooed “Big Data for the masses” start-up, ClearStory Data, which made a bit of a splash back in March when it got seed funding from Andreessen Horowitz, Google Ventures and a bunch of industry luminaries has gotten a first round worth $9 million from chi-chi Silicon Valley VC Kleiner Perkins, with Andreessen Horowitz and Google Ventures pitching in.
Former Twitter VP of engineering Mike Abbott, now a managing partner at Kleiner, will join the board.
The start-up is promising to deliver a newfangled Big Data analytics solution for the non-techie business user like Mad Men’s mythical marketing maven Dan Draper that integrates private and public data sources in a sleek interactive engine. The platform is supposed to simplify access to relational databases, Hadoop, web and social application interfaces, and third-party data at scale to search out trends and patterns.