In the current world, data is continuously being generated across various layers of organizations and environment due to changes in the system states or due to the occurrence of new events. These changes in the state of the existing system can happen due to the arrival of a new order request, customer service calls for complaints or feedback, changes in the company stock prices, text or multimedia messages, emails, social media posts, traffic reports, weather reports or any other kind of data. Simply producing reports using these data on a predefined schedule is not enough. Decision makers need real-time alerts and intelligent insight of all that is happening within and around the organization so that they may take meaningful reactive and proactive action before it is too late based on the new information being continuously generated.