In spite of the great strides the cloud industry has made in addressing security and integration concerns, large enterprises (e.g., banks, insurance companies, health care firms) continue to be reluctant to adopt the cloud for mission-critical applications. Further, resistance to cloud adoption is now at least as much an issue of misaligned incentives and fear of the unknown as it is about legitimate technology concerns.
Breaking the impasse on mission-critical apps often can’t be done directly and instead requires proof to be accumulated over a sustained period of time. The trick is to find a way for a customer to kick the tires of the cloud solution in a way that is financially rewarding for all parties.

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