Cloud providers are increasingly looking at application marketplaces as the best way of enabling customers to onboard software to their cloud. However, providers often lack the deep pockets or extensive manpower required to populate the marketplace; they must engage and empower an ISV ecosystem to populate it on their behalf. As such, providers must offer ISVs an easy way to publish and maintain their software in the store, as well as make money from it.
In his session at the 11th International Cloud Expo, James Weir, CTO and co-founder of UShareSoft, will outline why an application marketplace can drive cloud services revenue for providers, their ISV and channel partners; and how providers can quickly implement a marketplace with today’s turnkey solutions.