Every emerging market goes through a time of confusion where both vendors and analysts try to “define” the solution to a pervasive problem. Meanwhile, companies actually experiencing the problem are left to sort through a cacophony of mixed messages and terminology, all the while struggling to understand how this “category” of products solves their problem. As cloud storage moves closer to the IT mainstream, we see this same story arc playing out, with analysts and vendors coining a new category of products – “Cloud Integrated Storage” (CiS) – that is subtly different from the “cloud storage gateway” term that previously captured the entire category.
According to an ESG report, CiS entails “primary and/or most active data staying onsite (as a tier or cache).” It operates “for less active data … as an easily scalable archive” and offers “powerful remote data protection and business continuity capabilities.” While this description is quite elaborate, in layman’s terms, CiS simply delivers cloud storage in addition to traditional storage to on-premise environments. In fact, it may all sound very familiar to those already using advanced cloud storage gateways and appliances.